Via Ottimista PMC 2018 is here

EST 2017




Grab interest


  • 3 Friends
  • 2 passion
  • 1 Destination

Generate excitement


  • Every ounce is a step on the right path
  • Our wine
  • Vintage 2018
  • Our Machines
  • in the past in 2017

Close the deal


  • An homage to the wine
  • Art Label 2018
  • Artist Label 2017


Stephen Dooley


Wine Inspiration: Turning sunlight into wine – I get to make it, and yet it makes itself – all part of the science, artistry, agriculture and magic of winemaking. Really, it is all I ever wanted to do. 

Hobbies: Drinking good wine and enjoying good food, woodworking, running, swimming and gardening.

What I Do: It would be easier to say “What I don’t do at the winery.” You name it, I do it; from winemaking to wineglass polishing…

Bertil Jean-Chronberg


Wine Inspiration:   Born in the cask and never left it; geography and history to try to know where I come from to trace my roots: Tannat and bad character

Hobbies: Talking, talking, thinking, dreaming and recreating the world every day.  Also, biking  and cooking.

What I Do: Taking care of people and inventing my world for tomorrow.

Todd Verhoeven


Wine Inspiration: The history, the science and the artistry that goes into every bottle of wine.

Hobbies: I enjoy cycling, golfing, fishing, skiing, cooking and sharing my feelings.

What I Do: I give small farmers and winemakers a voice in a market crowded with insipid factory wine.

Close the deal

ARTIST LABEL: Cyrille Conan




Cyrille Conan was born in 1973 and grew up in Queens, NY to French immigrants. He is first generation American and is bilingual. He spent summers on his grandparent's farm in Brittany on and off until I was 18. He has dual-citizenship and identifies both as French and an American. This duality is apparent in his artwork. The graphic nature and grit of the work comes from growing up in NYC in the 80s and the love of nature distilled in him from spending summers in Brittany have transformed into this minimal, abstract street art.

Cyrille has been developing a vocabulary of various mark making, collage and textures to allow for the paintings to generate as honestly and intuitively as possible. Each layer informs and dictates the final composition until he finds a visual balance of form, color and repetition.

Cyrille graduated with a BFA in Painting from the Hartford Art School before planting his roots in Boston in 1998.

While his primary practice is still painting, he works in a variety of mediums and scales. He’s produced site-specific installations and murals in numerous states as well as local galleries and public spaces in Boston, including The Cyclorama, The MFA/Boston and City Hall. He currently works as a Preparator for the Design and Exhibition Department at the MFA/Boston.




A note from the artist:


“……It was like a bolt of lightning... as soon as I painted out the negative shape of that sphere, I saw

that it was a (good) cell that is reproducing itself. I would not have seen it if I had not had Bertil’s vision

for Via Ottimista on my mind. There was a movement in my thought, and the idea became animated.

It is a moment that I like most in the studio--to have hope that its going to work. It's completely




Generate excitement

Every ounce is a step to the right path


Every time you open a bottle of wine from The  Black Donkey Project, you help us come closer to a cure for pediatric cancer.

Our Wine




[vahy-uh, vee-uh]    preposition 1. by a route that touches or passes through; by way of: to cure children via good action.   


[op-tuh-mist]    noun 1. an optimistic person. 2. a person who holds the belief or the doctrine of optimism.  

Vintage for PMC 2018



The Black Donkey Project

 “ Via Ottimista” Primitivo 2016

Double Black Vineyard, 

San Miguel District, Passo Robles, Central Coast, California.

By Stephen Ross.

Don’t be worried, Primitivo is the twin brother of Zinfandel. Both grapes descend from the rare Croatian

varietal Crljenak. This wine will please you if you like full bodied wine. Our goal with this vintage was to

create a European approach to a big strong grape. I will define this wine as “A Gentle Giant” with elegancy

and a lot of fun. Up front you have crazy aromas of boysenberry and other small blue fruits. On the mouth,

there is a nice balance between the fine tannins and wonderful acidity. It finishes with silky youthful

tannins. A Must with summer BBQ steak.

2016 and the effect on the grapes

Overall, the 2016 was a warm year. Every month except May was warmer than average, even with a cool

stretch that lasted nearly a month between mid-August and early September. Anticipated El Niño rainfall

was less than hoped for (eight inches) in Paso Robles, but still greater than the prior four vintages of

drought and appears to have had a positive effect on yields and quality. Yield projections for 2016 were

slightly below long-term averages. The long heat spikes we sometimes get did not materialize, so the

grapes moved through maturation beautifully and were in great condition at harvest.

Todd's Machine



Stephen's Machine


Unknown Running Shoes

Bertil's Machine



Buy your case of wine now

Better to buy now, than to be sorry later

Please click below to see the list of wineshop where you can buy your case

Where to Buy your Case




Vintage 2013

Released in 2017 (Sold out)

From a vineyard that gave us it's last drops wine, "Via Ottimista" (the path of the Optimist)  it is our way to share our passion for Nebbiolo in California. After a long aging in Oak casks, this limited wine is available to you now.

(1600 bottle produced)

Concentrated, bright garnet color. Aromas of violet, rose, tea, with red fruit and lightly savory. “Via Ottimista” Nebbiolo 2013 is delicious and accessible wine. Made in an earlier-drinking style, this wine is in a softer style, showing more texture on the palate. It’s no doubt it will  please you and a broader range of your wine drinkers friends. To share this wine will provoke discussions of curiosity and passion. Drink well now with food.  

Vintners and growers throughout California reported another high quality and generous vintage in 2013. Following a warm and dry spring with near ideal conditions for bringing grapes to maturity, harvest was remarkably smooth and wineries are at capacity and working with some very high quality winegrapes.” Source: The Wine Institute 





ARTIST LABEL: Jordan Piantedosi

Jordan Piantedosi is an interdisciplinary maximalist artist based in Boston.  She paints in oil, acrylic, and watercolor, she designs bizarre textiles for narrative-driven fashion collections created in collaboration with artist/designer/reality TV star Erin Robertson, and she writes and illustrates comics for Perfect Stars, a website she began in high school and has maintained with sporadic determination for twelve years.  Her maniacal work explores humor, glamor, and adventure, with a brazen & campy ethos inspired by underground comics, high fashion, anime, video games, drag queens, biology & particle physics, top 40 hip-hop, and late nights endlessly browsing memes, nursing an entire jar of teddy peanut butter.


The Muse of Jordan for this Vintage

Melike means 'Queen' in Turkish.

Pronounced Meli-keh

This name makes the owner feel very special and privileged. They seem to be very well liked by most people and delightful company when they are happy. Can be headstrong. It may take some time to assist people in the pronounciation of the name.